Fix The Complaint

Somewhere in your reviews is the reason customers don't come back.

We read through what people are already telling you, check it against how your competitors are doing, and hand you a short report on exactly what to fix first.

★★★☆☆
Verified customer · 3 weeks ago
Food's normally decent but the dish I got wasn't what I ordered, and when I mentioned it nothing really changed — probably won't rush back.
This line, repeated 6 times this quarter

You already have the data. It's just sitting in your reviews.

Most owners skim reviews for star ratings and move on. But buried in the text is a pattern — the same complaint, worded differently, showing up again and again. That pattern is usually the exact thing quietly costing you repeat business, and it rarely gets flagged from the inside.

One bad visit isn't the story

Anyone can have an off night. What matters is whether the same specific issue keeps reappearing across different customers and different weeks.

Star ratings hide the detail

A 4.2 average can still contain a sharp, recent decline in one specific area — the average smooths over exactly what you'd want to catch early.

Context is what makes it actionable

Knowing a complaint exists isn't enough. Knowing it's unusual compared to similar businesses nearby is what tells you it's worth fixing now.

What we actually do with it

01

Pull the review history

Every review, not just the one-star ones — recurring language matters more than any single complaint.

02

Check it against competitors nearby

We compare foot traffic patterns at similar local businesses, using a statistical test to see whether a complaint is a coincidence or an actual trend.

03

Hand you a short, specific report

What's actually driving customers away, ranked by what's worth fixing first — not a generic checklist.

PB
Palash Bhatt
Founder, Fix The Complaint
  • Engineering student, analytical background
  • Uses statistical testing, not guesswork
  • Based in London

Why I started this

I'm an engineering student, and I'm used to treating problems as data first — you don't fix what you haven't actually measured. Somewhere along the way I noticed that most local businesses were sitting on exactly that kind of data already, in their reviews, and mostly not using it beyond checking the star rating.

The gap seemed obvious: a one-star review that says "wait was too long" and a three-star review that says "took forever to be seated" are the same problem in different words, but nothing about the average rating shows you that. I wanted to build something that actually reads the text, finds the repeat pattern underneath it, and checks it against real statistical noise — the same rigor I'd apply to any engineering problem — rather than just another dashboard of star ratings.

That's the whole premise here. Not a generic checklist, and not just "your reviews say X" — a specific, checked answer to what's actually costing you customers, and what's worth fixing first.

What the report actually looks like

This is a real example, page by page. We'll build the first two pages for your business at no cost — no obligation to continue after that.

Sample report — local restaurant
Page 1 of 3 · Free sample
Recurring complaint

"Order didn't match what was requested" — mentioned in 6 of the last 40 reviews, up from 1 in the prior 40.

First appeared
~11 wks ago

The phrase doesn't show up at all before this point — a sign something specific changed, not a long-standing issue.

Same complaint, rate per 40 reviews — you vs. nearby competitors
Your business
6
Nearby average
1.4
p < 0.05 — this isn't normal noise. The rate is statistically unlikely to be random compared to similar nearby businesses.

Want to see this for your business?

Send over your business name and we'll put together the first page or two, free. If it's useful, we can talk about what a full report would look like.

Fix The Complaint Built for local businesses in and around London